Aditya Birla group's Jaya Shree Textiles has plans to increase the production of linen fabric in view of growing demand for the texture in the domestic dress market, a senior company official has said. 

"We have plans to increase the production of linen to cater to the growing demand for our own branded Linen Club and for other leading garment brands that bring out ready-made wear using the fabric", Textiles Division President S Krisnamoorthy said here today. 

Krishnamoorthy, who opened the exclusive showroom of Linen Club here, told reporters the share of linen market has been steadily increasing in all parts of the country as it was highly conducive fabric for the Indian climate. 

Apart from printed and embroidered fabric of pure and blended linen for men and women wear, Linen Club has also come out with some area-specific products like dhotis (mundu) and angavastra as well as trendy items like laptop bags and scarves, he said